About Us

Setting industry standards for over 20 years

Countrywide Signs was established in 1998 by a group of highly successful franchisees, led by Tony Williams QFP, who remains the managing director today. 

From the outset, the goal was to create a transparent and ethical business structure where everyone benefits: estate agents, the property seller/buyer/landlord/tenant, franchisees, and the national network as a whole. 

The directors invested in cutting-edge technology, systemised the business to the highest level and quickly became the market leaders, a position we continue to hold today. No other company has more operators on the roads servicing agents than we do.

By instilling a culture based on exceptional service and a ‘nothing is too much’ approach, Tony and his team have more than achieved those original aims. We know we’re only as good as our last job, and we’re passionate about supporting franchisees who are the cornerstone behind the company’s position in the industry.

By working closely with our franchisees and clients, and continually investing in improving our systems and local service, we’re committed to providing the best value for money sign board management service on the market- now and in the future.​

Our Senior Team

Tony Williams QFP

Tony Williams QFP

Founder and Managing Director

Tony’s background includes 12 years with his own security company as well as over 22 years as a Countrywide Signs franchisee and Managing Director. With more than 26 years’ experience in franchising, Tony leads the team which supports our network and continually improves the services we provide.

Justin Pearce

Justin Pearce

Director & Franchise Development Manager

Justin uses his 26 years’ experience of signage and franchising to drive the development of the national network, supporting franchise owners in their local Countrywide Signs businesses. He has several years of experience in senior operational roles, and has also spent time running a pilot franchise himself.

John Lynch

John Lynch

Master Franchisee, Republic of Ireland

John came to Countrywide Signs after 12 Years as a director in the photographic industry. Beginning with six successful years as a Countrywide Signs franchisee, John became our national sales manager and subsequently took on the role of master franchisee for the Republic of Ireland.

Environmental Awareness

We take our responsibility towards minimising our impact upon the environment seriously. Sign boards are made of correx plastic which is non-biodegradable and has a life span of approximately 500 years. Currently around 85% of the millions of boards used each year end up in landfill sites across the country.

To vastly reduce the number of signs ending up in landfill Countrywide Signs has formed a unique partnership with Estate Agency Recycling Ltd, which provides a nationwide collection and recycling service for sign boards. At Countrywide Signs we believe that this is a significant step forward and are proud to be leading the way for the rest of the sign board industry.

Managing director Tony Williams explains: “Countrywide Signs leads the field in environmental waste and responsibility to legislation. I don’t believe there is any other board erecting company making a bigger commitment to its environmental responsibilities.”


Due to the current Covid-19 pandemic and in line with latest Government lockdown guidelines (04.01.21), our Countrywide Signs network remains operational.

To ensure the safety of our customers, staff, and the general public we continue to implement a number of Covid-19 safety measures in keeping with the Governments’ Hands, Face, Space initiative.

Hands: Hand sanitiser will be used regularly and always used before each sign board installation.

Face: Face masks will be worn as determined by Government guidelines.

Space: Social distancing will always be adhered to. 

As Countrywide Signs operators work outside, there will be no interaction with the vendor unless completely necessary. 

We kindly ask that vendors are reminded to not approach our operators. There will also be no estate agent branch visits. However, if interaction is required with the vendor or branch the Hand, Face, Space initiative will be implemented.

With this in mind, please can we also ask that boards are made easily accessible for collection.

Thank you for your continued support at this difficult time.

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